How to advise your clients on home maintenance

Comment conseiller vos clientes sur l'entretien à domicile

A flawless cut or a perfectly styled finish in the salon can completely transform a client’s confidence.
But without the right home care routine, even the best salon work quickly fades.

Unfortunately, this happens all too often, especially for clients with textured hair: they leave happy, only to return weeks later with curls that are dry, frizzy, or undefined.
The reason?
They weren’t given the right advice — or simply didn’t know how to maintain their curls.

At Kally Kurls Studio, we believe your role as a professional doesn’t end when your client leaves the chair.
It extends into their daily life.

Here’s how to guide your curly-haired clients to success at home — and become a true expert they trust.

1. Start with a complete in-salon diagnosis

You can't recommend the right home routine without fully understanding your client’s hair.

What you must identify:

  • Curl type: 2C, 3B, 4A? This determines natural bounce, hydration needs,       and styling techniques.
  • Porosity: High porosity loses moisture quickly and needs rich care. Low       porosity absorbs moisture slowly and prefers lightweight products.
  • Scalp health: Dry, oily, irritated, or healthy? The scalp is the foundation       of beautiful curls.
  • Habits and lifestyle: How much time and effort does the client want to       invest? Do they already use products? Are there any constraints like             budget, allergies, or preferences?

      • At Kally Kurls Studio, we recommend using a simple diagnostic sheet to structure your analysis, explain your advice clearly, and build client trust from the start.

        2. Offer a simple and memorable routine

        The biggest mistake professionals make? Overwhelming clients with too much information.

        The best approach?
        A minimalist, easy-to-remember structure.

        At Kally Kurls Studio, we teach the "3 actions, 3 products, 3 results" method:

               1. Wash:

      • Use a sulfate-free, gentle shampoo
      • Focus on massaging the scalp, not scrubbing the lengths
      • Result: clean, healthy scalp

        2. Hydrate:

      • Apply a leave-in mist or lightweight hydrating cream
      • Seal moisture with a richer product if needed
      • Result: soft, frizz-free curls

        3. Define:

      • Use a light gel or curl cream
      • Apply by scrunching or section by section
      • Diffuse or air dry without manipulating curls
      • Result: structured, shiny curls with no stiffness

        Tip:
        Keep your language visual and simple — talk about “hydrating, sealing, and defining” rather than technical terms that clients will forget.


          • 3. Teach essential gestures to use at home

          Products are important, but mastering the right gestures is even more powerful.

          Key gestures to show and teach:

          Detangling:

        • Always on wet or very damp hair
        • Use fingers first, then a wide-tooth comb if needed
        • Start from the ends and move upward gently

          Drying:

        • Prefer air drying or diffuse on low heat
        • Keep the head tilted forward for natural volume
        • Avoid touching curls during drying

          Sleeping:

        • Use a satin pillowcase
        • Tie hair in a loose "pineapple" high bun
        • Optionally wear a satin bonnet or scarf


          •

          Tip:
          If possible, show the client these gestures during the appointment — or even film a short video on their phone for them to replay at home.

          4. Create client follow-up: a loyalty superpower

          Even if your service is flawless, a client left alone will face doubts, questions, and setbacks.
          This is where most salons lose clients — but you don’t have to.

          Simple follow-up actions:

          Message 48 hours after the appointment:

        • Ask how the curls are behaving
        • Offer tips if necessary or reassure them

          Invite for a check-in every 3 months:

        • Refresh the cut
        • Reassess the routine
        • Re-motivate and re-educate

          • Why it matters:

        • You transform one-time clients into loyal clients
        • You boost your reputation through word-of-mouth
        • You truly position yourself as a textured hair expert, not just a stylist

            • Conclusion: real expertise continues after the salon visit

            Helping curly-haired clients thrive doesn’t stop with a great cut.
            It’s about providing them with the knowledge, gestures, and support to care for their curls every day.

            By offering a clear diagnosis, a simple routine, the right home techniques, and personalized follow-up, you build a relationship of trust — and become the expert they rely on, recommend, and stay loyal to.

            At Kally Kurls Studio, we train professionals to deliver this full-circle experience, with online courses designed to strengthen both your technical skills and your client relationships.

              🔗 Discover the Kally Kurls Studio training

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